|| millennium ||
Where in
the world should we go next?
By
Ted Gideonse
From Newsweek,
October 13, 1997
AN OASIS IN THE MIDDLE of
the Central Asian desert, Kashgar was once the great pit stop on the
Silk Road. Perhaps in the next century, Kashgar will again find itself
on the world's cross-roads. It's not hard to imagine young 21st-century
backpackers and trust-funders jamming this medieval city in much the
same way they flocked to Prague in the early 1990s. The e-mails to
Mom will be epic: beauty, excitement, isolation. But as the expatriate
population grows, tourist-friendly dance clubs and sushi bars will
open, along with whatever will stand in for the Gap and McDonald's
in 30 years. Then Mom herself Will arrive, like she did this year
in Prague. Blame it on "Let's Go: Northwestern China 2020." Or on
progress.
In the next millennium, even
Central Asia, about as remote as you can get now, will likely be well
trodden. Finding an unusual, or even uncrowded, destination will be
hard. The last frontiers will be gone, the undiscovered country will
not exist. As air fares fall, roads are built, countries open up and
the world's middle class multiplies, tourism will be one of the great
growth industries of the next century. "As long as there's peace and
prosperity, people will travel," promises Karen Cure of the Fodor's
guides.
Already, travel experts are
trying to spot the in spots of the future. "I've been hearing great
things about Vilnius [capital of Lithuania]," says Jake Brooks, the
publishing director of the Let's Go guides. But not just any place
will do. As leisure time dwindles, it becomes more precious. Future
travelers will increasingly expect excellent service, beautiful facilities
and lots of comfort, says Wendy Perrin, author of "Wendy Perrin's
Secrets Every Smart Traveler Should Know." "People want to be pampered,"
she says. Airports all over the world are starting major renovations.
Spas and hotels will keep on booming. "Luxury will be in; service
will be in," says Bill Fischer, travel agent to the stars. Some people
are even staying in hotels in their own city, just to escape. Getting
away without going away will only get easier as techno-savvy entrepreneurs
build more places like Japan's Phoenix Seagaia, an enormous complex
where you can ski and surf indoors.
Still, virtual reality will
never be able to replace the feeling of real sand in your bathing
suit, and relaxation may not be enough for the overworked Yuppie of
the future. Already, extreme or "adventure" vacationing is popular
among baby boomers. "They're looking for trips that pack a lot in
a short period of time," says Perrin. "It's not enough to relax and
get a tan, but you have to explore the culture, lose weight and rekindle
your relationship, all in three days." Outward Bound on the moon?
The desire to learn something
while sipping Margaritas and snapping pictures is most evident today
in so-called ecotourism. Traveling in an environmentally friendly
way is likely to remain faddish, as people shell out big money for
weeklong tours of Amazon tributaries guided by paleo-archeologist
Ph.D.s. For most, though, genuine eco-travel will be prohibitively
expensive. Manufactured exoticism, like the yet-to-be-built floating
mall-cum-amusement park Phoenix World City, will likely be cheaper.
And then there are the "dependables,"
as travel researcher Stan Plog calls the people least likely to be
in Kashgar in 2020 and most likely to be at Disney World right now.
For them, a bit of artificiality may be the best policy. "Real" destinations,
like bawdy Key West, aren't as family-friendly or cheap as, say, Key
West World - Orlando's sanitized, EPCOT-like re-creation of the actual
town.
The millennium itself is bringing
still more of these places. Britain is planning to erect a monster
Ferris wheel, the Millennium Wheel, that will literally cast a shadow
over Parliament. A 25-minute ride into the sky will afford families
spectacular views of London and the surrounding area. Millions will
spin. Says Nick Hanna, the editor of the forthcoming "Rough Guide
to the Millennium": "It's completely pointless, but what a fantastic
idea!" Like a virtual Kashgar in Las Vegas in 2050.